Stacey Stoyanova enjoys the spotlight in the midst of theatreland


Creating a West End success story

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Stacey Stoyanova enjoys the spotlight in the midst of theatreland


With its bright lights and theatre district, world-famous companies and tourist attractions, being right in the midst of the West End is perfect for Stacey Stoyanova.

Originally from Bulgaria, the 29-year-old arrived in London ten years ago and is now Regus Community Manager at London Oxford Circus.

As someone who loves to see the world, it’s no surprise that her path led her to England’s bustling capital. “I enjoy traveling and exploring new places, cities and countries,” she says.

“I originally applied online for a community manager role and got approached by the recruiter, completed my four-stage interview and luckily got the job as community manager for Regus, supporting the IWG family.”

The site at 33 Cavendish Square is located in possibly one of the most desirable business areas anywhere in the world. The BBC and the University of Westminster are both located nearby, with Covent Garden, Charing Cross and Leicester Square tube stations just a minute’s walk away.

This means Stoyanova is always right at the heart of the action in a bustling and busy location – which presents both challenges and rewards.

For her, being able to speak to people and find new ways of helping clients is the key to success. “I’m very family oriented and I like communicating with people,” she says. “My bubbly personality and helpful nature guide me through my day-to-day work. I like to think I’m very calm!”

Variety is often said to be the spice of life, and Stoyanova says no day is ever boring. She says the nature of the business and the kind of clients the site attracts mean that each day flies by, with plenty to do and a chance to really stamp her personality on the role.

“The fast pace of the business is definitely a highlight,” she says enthusiastically. “So is the fact that every day is different from the previous one. It really teaches you to think outside of the box, to always be prepared and be on your toes.”

One of the unique requirements of the role is problem-solving. As the first port of call for clients, she has to be prepared to be flexible and troubleshoot when the need arises. “It’s about finding different solutions and having the ability to successfully manage any issues or deal with bigger problems as they come up,” she says.

This is made easier due to the fact that every member of the team knows and understands tenants’ needs: “I think it’s also about the great relationship we have with clients, the rapport we build with them to continue to support their business, and seeing everything running smoothly. That’s what me and my team enjoy.”

From virtual offices and co-working spaces, to meeting rooms and office space designed to service organisations both big and small, working at the Oxford Street site means being able to adapt your skills and ways of working when you need to.

“Clients can be very unique in their needs,” she says. “However, I find this is very positive as it teaches you different ways of approaching things and of finding solutions to resolve any problem.”

It’s fair to say Stoyanova knows a thing or two now about running a successful centre. So, what does she think are the secrets to creating and maintaining a centre that’s not only a great place to work, but ideal for clients to do business in, too? “You have to take ownership, to make sure you communicate with your centre team,” she thinks. “Really get to know your clients, know what they need and greet everyone with a smile when they come in!”


Could working for Regus be the next step for you?